How do I expand my eBay business in the US internationally?

It is a very large world with more than 193 recognized countries. If you add all the dozens of colonies and territories dominated by other countries whose numbers are growing rapidly to over 200 countries in the world. For eBay sellers looking to expand internationally, many are concerned about the different customs laws and regulations in each country. How can one eBay seller be familiar with customs regulations in each country? The answer is simply that you can't. So what does an eBay seller do to avoid problems in this regard by choosing to offer your product to the global market? Slow and systematic international expansion is the way to go and make customs rules your buyer’s responsibility.

Step 1 for international expansion to US sellers

The first step in the process is to change the shipping policy page for your listings. One of the nice features that eBay offers is that you can choose specific countries that you want to start serving internationally. But which countries should you choose? Currently, USPS offers an international service known as 1st Class Package International. USPS raised shipping rates in this service level category and in some cases doubled rates. However, it allows a new eBay International customer to ship a 4-gram package internationally and receive a shipping confirmation scan in select countries. These are the first countries to start with for your new eBay international business.

Enable the following countries:

Canada Australia UK

Netherlands Germany Switzerland

Belgium New Zealand Sweden

Spain Ireland Finland

France Portugal Brazil


If you use an order management system like Shipstation or Shipworks, they will allow you to purchase insurance for these packages. This will ease your concerns about potential fraud and lost packages.

Shipping Policy

Be sure to adjust the shipping policy pages to reflect the fact that you are currently serving the countries mentioned above. Make sure you have selected the correct shipping service and note that you do not offer combined shipping on international orders. In addition, please make sure that you note that items prohibited from entering your country are the responsibility of the buyers. The seller is not responsible for any prohibited, restricted or entry-prevented products by your customs agency. If you have any questions about entry restrictions, contact your local customs office. Debts and taxes assessed against shipments are the sole responsibility of the buyer.

Address characters system

As you expand into the international market, you want to use an address management system that grows with your business. I always recommend using Andadysia allows you to take advantage of the basic commercial pricing for your home packages and allows you to produce the first internationally compatible labels. This will become an important feature as your business grows.

Measure your success

Track the number of packages you ship internationally daily. The main metrics you want to measure are the following:

1) Multiple international orders?

2) Percentage of packages lost in relation to your international orders?

3) Percentage of fraudulent instructions?

4) How does this compare to a US business?

5) Which country do you receive the most orders from?

Step 2 for International Expansion of US Sellers on eBay (Shipping Over 20 Parcels a Day Abroad)

So you were at one stage of your international expansion and you see real success with expanding your business. As a seller, you know that if you lower your international mail rates, you can expand your business even further. How do you achieve this? You are contacting a USPS certified wholesaler. To locate and contact a certified mail wholesaler, you should contact your Global Account Manager with USPS.

Okay, so you've found a USPS Postal Certified Wholesaler and want to know which USPS International Mailing Program should you choose? This question is answered differently by every eBay seller. Usually, you have two options listed below:

USPS Air Mail International Priority Generation

It is a first-class USPS international mail service offered by official mail wholesalers (PQWs) to over 200 countries around the world. In essence, the USPS outsourced the required sorting, transportation and preparation to the US for international distribution. The PQW will ship your mail to the USPS International Sorting Center (ISC) as it prepares and is ready to depart for the next flight. Canceled mail Your parcels are not scanned at the receiving facility and will not receive a delivery confirmation scan in the destination country.The benefits of this service are that your shipping rates will, in many cases, be cut in half. If you are experiencing a high loss rate from Step 1 testing, this service is not for you, however, if you experience a loss percentage For analysis, you may want to check this service to optimize your mail savings and increase the amount of international orders you receive. In case you feel you need to track these orders, you should use the following service. For more information on International Priority Air Mail please see my article at titled USPS International Priority Airmail for Ecommerce Companies.

USPS EPacket Commercial

It is a USPS first class international mail service offered by official mail wholesalers (PQW) to only 15 countries worldwide. The main difference between e-mail and international priority air mail is that ePacket will have a delivery confirmation number and scanned by the receiving post office. The trade-off here is that this service is more expensive than international priority air mail.

Important considerations

Some important considerations you want to make when deciding which way to go with your international shipping method

1) Will your business growth outweigh any risk of lost packages?

2) How many fraudulent claims are you currently experiencing internationally?

3) Is the price of your product selling low and easily replaced if your package is lost?

4) Were you willing to insure yourself by deducting a small part of the savings in cancellation fees to eliminate any risk of loss?